Singapore

Helping hotels turn gifting
into real revenue.

Two decades in hospitality tech: I built IDEM, sold it to Groups360, and now help hotels turn gifting into a revenue line that works.

Connect on LinkedIn See the gifting results
Who I Help

Hotels that want gifting to work

Gifting is one of the last untapped revenue lines in hospitality. I help hotels stand it up properly, whether you run a single property or a hundred.

Hotel groups & chains

Multi-property gifting without the internal build. Branded storefronts across your estate, central reporting, and one operator accountable for the whole program, not another vendor you have to manage.

Independent properties

A turnkey gifting storefront without a developer or a marketing team. The same online gift, voucher, and package engine the big groups use, live in weeks and built to sell.

Current Venture

What I'm Building

Ryse is a hotel gifting and voucher SaaS platform, helping hotels sell gift vouchers, experiences, and packages directly to consumers through branded online storefronts.

Hotels have always had gifting programs, but the process was manual, fragmented, and losing revenue. Ryse gives hotels a turnkey digital storefront: fully branded, mobile-optimised, with real-time analytics and automated fulfilment.

I co-founded Ryse to run a playbook I've used before: find a broken process in hospitality, build simple software that fixes it, and scale through hotel relationships.

Visit Ryse
$409K+ Gifting revenue in 5 months
14,000+ Vouchers sold for one hotel
38%+ Revenue lift for that client

Results from the gifting platform I led before Ryse, not Ryse's own figures.

How I Help

What working with me gives you

01

A playbook that's worked before

I've built and sold one hospitality platform already: IDEM to Groups360. Gifting is that same approach applied again. Find the broken process, build software that fixes it, scale through hotel relationships.

02

Revenue, not just software

I've built and scaled regional sales teams, led enterprise sales for Vista Equity portfolio companies, and driven product strategy for growth-stage SaaS. What matters is the number gifting adds to your P&L.

03

Deep hospitality domain

Twenty-plus years operating in hospitality tech across Asia-Pacific: hotel gifting and voucher platforms, group accommodation, B2B SaaS marketplaces, and travel technology.

Track Record

Built, Scaled, Led

2026 - Present

Co-Founder

Ryse · Singapore

Building hospitality's gifting platform - a SaaS solution helping hotels turn their experiences into a digital gifting revenue engine.

Current
2020 - 2026

Senior Vice President & GM

Groups360 · Singapore

Led product strategy for Housing and Gifting divisions post-acquisition. Managed cross-functional teams across Singapore and Nashville.

2016 - 2020

Co-Founder & co-CEO

IDEM Hospitality · Singapore

Built group accommodation SaaS platform from 0→80+ customers. Backed by Telstra's muru-D accelerator; alumni of Oracle's startup program. Won WiT 2019 Startup of the Year (Press).

Acquired
2013 - 2016

Director of Sales, APAC

Lanyon Solutions (Vista Equity) · Singapore

Spearheaded APAC division for cloud-based events and travel software. Sold to Fortune 1000 and government clients.

2002 - 2012

Director of Sales & Regional Leadership

Getty Images · Singapore & Melbourne

Built and led teams of 40+ professionals across 7 Southeast Asian markets, driving regional expansion and enterprise client growth.

See Full Experience
The First Build

From Spreadsheets to SaaS

In 2016, I saw a $300B problem in hospitality: group bookings represented 40% of hotel revenue, but hotels were managing them with spreadsheets and email.

I co-founded IDEM Hospitality to fix it. We built a B2B SaaS platform that digitized the entire group accommodation workflow. We replaced manual rooming lists with self-service booking websites, real-time dashboards, and automated revenue optimization.

The Results

  • 80+ customers across Asia-Pacific
  • Developed a strategic partnership with Accor
  • Backed by Telstra's muru-D; Oracle Startup Accelerator alumni
  • WiT 2019 Startup of the Year (Press)
  • Acquired by Groups360 in 2020 (Press)

Today, the platform I built (now Groups360 Housing) processes millions in hotel bookings annually.

Read the full story
Groups360 Housing Platform - B2B SaaS for group accommodation management
80+ Enterprise Customers
FAQ

Common Questions

Where are you based?

I'm based in Singapore, where Ryse is headquartered. Our hotel clients span across Asia-Pacific and beyond.

What is Ryse?

Ryse is a SaaS platform that helps hotels sell gift vouchers, experiences, and packages through branded online storefronts. We handle everything from storefront design to payment processing to fulfilment - so hotels can launch a gifting program without building anything themselves.

How does Ryse relate to IDEM?

Same playbook, new problem. I built IDEM to fix group accommodation. After the Groups360 acquisition and five years scaling that platform, I saw another broken process in hospitality, gifting, and applied the same approach.

Are you open to advisory or speaking?

My primary focus is building Ryse, but I'm always open to conversations about hospitality tech, B2B SaaS, or startup building. Connect with me on LinkedIn.

Let's Connect

The Pattern Continues

From IDEM to Groups360 to Ryse - the thread is the same: find a broken process in hospitality, build simple software that fixes it, and scale through relationships. The next chapter is already underway.

Let's Talk on LinkedIn Visit Ryse